LG Shaw III Joins the Board of Directors
Second Generation Surf Brand Owner Becomes Newest Board Member
COCOA BEACH, FL, March 2, 2026 – The East Coast Surfing Hall of Fame is pleased to announce LG Shaw III joined the Board of Directors. Shaw was born and raised in Virginia Beach and has been inside the surf industry since before he could crawl. His family, led by Hall of Fame father, Les, who along with his then partner, Bill Frierson, purchased Wave Riding Vehicles from the Fine Brothers and others in 1973-4, building it into a worldwide brand and one of the largest and most influential retailers and surfboard companies in the U.S. Shaw spent nearly a decade managing the WRV Oahu location, furthering his connection to the roots of surfing and the heartbeat of the industry. He currently serves as president of WRV based in Virginia Beach, where he resides with his wife Stacy and their two children, Les IV and Sage.
Over the last decade, Shaw helped form The ViBe Creative District in Virginia Beach and created The Alley, a hive of local businesses that have flourished in the District. More recently, Shaw arranged for WRV as the “Official Retail Partner” with a WRV Pro Shop on site that is also the provider of rental and coaching services for Atlantic Park Surf. He’s had a strong interest in local politics as well, given the influence that surfing and beach culture have on the region’s economy.
“As a second gen surf retailer, board builder and community businessman, and with the history of WRV before and during my father’s time, I have a keen interest in acknowledging those who made surfing an incredible sport and lifestyle here in Virginia Beach, the East Coast and internationally,” commented Shaw on a recent call. “I hope to bring my experience and passion to the Hall of Fame to help it reach a wider and more youthful audience in new and creative ways.”
“Surfing is LG’s life in the water and on land. He represents a new generation of industry professionals with a beat on the market today,” remarked Hall of Fame president Gary Germain. “The Hall of Fame’s board decided a year ago to expand with an eye on building a team to drive the organization into the decade ahead. We added 2001 ASP World Champ C.J. Hobgood and master craftsman Ricky Carroll recently. By now adding LG to the Hall of Fame board, I look at the full team and am confident the organization will be in good hands for years to come.”
